In June of 1978, the Sneaker Factory first opened its doors in Millburn, New Jersey and made its first sale: a pair of Etonic Street Fighters! It’s been over 29 years since the first sale and we continue to provide expert care for runners of all ages and abilities.

We offer expert advice and the largest selection of most well-regarded running products available anywhere. Stop by the store and you will see first hand what it is like to have the largest inventory of running, track and field, cross country, road racing shoes and apparel in the area.

All employees of the Sneaker Factory are individually trained by Dean Shonts. Dean is well known as the “Master of All Things Running” and has earned a well respected reputation among his peers and thousands of customers who seek his expertise. Learn more about Dean and the rest of the Sneaker Factory Staff by clicking on the “Meet the Staff” link. From there, you can view photographs, read employee profiles and email employees with any running or local race related questions. We are happy to share our years of experience with you! If you have questions about a specific shoe model, call us first.

Anthony DeBenedictis, Seton Hall University XC All American, former Oak Knoll Track and XC coach

Tim Styler, Cranford HS Track and XC Star, Current Cranford XC coach

Matt Elmuccio, Westfield HS Track and XC legend, Peck School XC coach

Gail Bryant, Columbia HS/Virginia -NJ State 800 meter champion, and All State Basketball player, New Jersey Nets front office

Joan Twine, Former NJ Waterfront Marathon Office Manager

Julie Culley, Rutgers University All-American, Current Loyola University Head Track and XC coach

J.J. Clark, University of Tennessee Women Track and XC Coach

Chris Tafelski, Current Westfield HS Track and XC coach

Chris Lear, Former State Champion from Pingry School and “running author” of two best selling running books including “Running With the Buffaloes”

Tim Lear, Oak Knoll Track and XC Coach and former “SF Employee of the Year” (one and only recipient of this coveted award)

Marc Jaffe DC , USA Team Chiropractor, Games of the XXVIII Olympiad-Athens, Greece (based out of Summit NJ)

Roger Price, World and National Age Group XC Champion

Betty Shonts, 1984 Olympic Trials Qualifier, Women’s Marathon

Enrique Washington, Seton Hall University, Big East 800 meter Champion

Charles Simpkins, Former World Record holder Triple Jump and Olympic Silver Medallist

Meg Waldron, Honored as one of the Top 10 All Time New Jersey Girls XC runners by the Newark Star Ledger

The Sneaker Factory has a long history of working with many of New Jersey’s premier road races, starting in 1978 with the Sneaker Factory Summer Series in South Mountain Reservation. Over the years, highlights include The New Jersey Waterfront Marathon, which served as the 1988 Men’s Olympic Trials, and the Volvo Midland Run. Current events on the calendar include the popular President’s Cup Night Race in downtown Millburn and the Lord Sterling Swamp Devil Run in Basking Ridge. The Sneaker Factory is involved in putting on 16 road races and triathlons in NJ. These races take place in many parts of the State of New Jersey including, Basking Ridge, Newark, East Brunswick, Madison, Summit and Maplewood just to name a few.